Country Branding
“We’re all going to.... Australia”
Price-tag: $3 million
Scene 1 Imagine you’re locked inside as the winter storms rage outside, covering the ground in a thick blanket of snow. The minus-degree temperatures are frozen in place. As you turn on your television to catch up on the news, the last program is showing live footage from Sydney’s beaches...
Organizational democracy: Too many chiefs?
A few years ago, leading business guru Gary Hamel wrote a critical article in the...
Walmart vs. Amazon: Is India the Next Battleground?
Amazon is on overdrive in India. Earlier this year, the world’s largest online retailer became...
How the WannaCry Attack Will Impact Cyber Security
The worldwide cyber attack that began last Friday and goes by the name of “WannaCry”...
“Hey travelers, it’s time to pack your bags!”
Rattled by the coronavirus outbreak in the past few months, the travel industry is planning strategic moves to bounce backfrom the crisis.After months of...
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