Some of my current customer service and customer experience education occurs during conferences I attend throughout the year. These conferences draw thousands of people who want to learn about the latest and greatest in their industries. As you can imagine, however, conferences in their traditional, in-person format have all but disappeared. But the alternative—virtual events—can be highly effective when properly produced.
I recently wrote an article about the comeback and future of conferences and meetings. I’ve watched my clients who usually hold large events pivot to virtual conferences. While they look and feel dramatically different, they often have just as much—and sometimes even more—impact.