“We’re all going to.... Australia”

Price-tag: $3 million 


About The Author Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People.” Lindstrom is a high profile speaker and author of 7 New York Times best-selling books.

Scene 1 Imagine you’re locked inside as the winter storms rage outside, covering the ground in a thick blanket of snow. The minus-degree temperatures are frozen in place. As you turn on your television to catch up on the news, the last program is showing live footage from Sydney’s beaches where boisterous people are celebrating Christmas, accessorizing their bikinis and board shorts with bright red Santa hats.

Scene 2 You’re watching the classic Harrison Ford movie, ‘Clear and Present Danger’ – particularly the scene when Ford is running through the streets of Bogota in Colombia, fleeing bullets from the drug cartels he’s fighting against. fighting the drug cartels as they fire rounds of ammunition at him.

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