About The Author Dan Coughlin is an executive coach, keynote speaker, seminar leader, and strategic guide. He helps business executives increase their effectiveness and significance in the areas of management, leadership, and teamwork. He is the co-author of the book, The Any Person Mindset: Be Accountable to the Difference You Can Make. He has provided more than 4,000 Executive Coaching sessions to more than 250 business leaders.

Sales are important. You have to make sales in the short term and over the long term in order to pay your bills, compensate your employees, and make a profit so you can stay in business. Selling is the lifeblood of every business.

However, if all you do is focus on selling, you may end up with a very weak brand as an organization. If that happens, then you have to start over each day from scratch and try to sell your products and services to someone new. When your organization has a very weak brand in the marketplace, it makes the act of selling exponentially more difficult. When your organization has a very strong brand in the marketplace, it makes selling exponentially easier.

Become a member today!

Annual membership

INR 1999
USD $ 30.00

Two-year membership

INR 3600
USD $ 60.00

Or LOGIN if you already have an account.

For FAQs and details on membership
Click here
ALSO READ  Real-life Branding


Please enter your comment!
Please enter your name here