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About The Author Dr. Thomas Frey is the Executive Director and Senior Futurist at the DaVinci Institute, a Certified Speaking Professional, and currently Google’s top-rated futurist speaker. He works closely with his Board of Visionaries to develop original research studies, which enables him to speak on unusual topics, translating trends into unique opportunities. His keynote talks on futurist topics have captivated people ranging from high level government officials to executives in Fortune 500 companies.

If a billion people each gave you a tenth of a cent, you would have $1 million.

Over the past few weeks I’ve become enamored with the power of financial friction. This could involve everything from adding a tenth or hundredth of a cent charge to every email sent, social media “likes,” video downloads, views of copyrighted photos, and much more.

Even though it may not seem significant, there is a huge difference between “free” and “0.1 cent.”

Tiny charges, much like the rest of life’s sandpaper, tend to give us clarity between what’s significant and what’s not.

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