How to Influence Decision Makers

About The Author Dr. Marshall Goldsmith is the only two-time winner of the Thinkers 50 Award for #1 Leadership Thinker in the World. He has been ranked as the #1 Executive Coach in the World and a Top Ten Business Thinker for the past eight years. Dr. Goldsmith is the author or editor of 36 books, including three New York Times bestsellers

The great majority of people tend to focus downward. they are occupied with efforts rather than results. They worry over what the organization and their superiors ‘owe’ them and should do for them. and they are conscious above all of the authority they ‘should have’. As a result, they render themselves ineffectual.” – Peter Drucker

Peter Drucker has written extensively about the impact of the ‘knowledge worker’ in modern organizations. Knowledge workers can be defined as people who know more about what they are doing than their managers do. Many knowledge workers have years of education and experience in training for their positions, yet they have almost no training in how to effectively influence decision makers.

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