About The Author Josh Linkner is an American entrepreneur, keynote speaker, and author. He has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million. Josh is the author of four books, including two New York Times Bestsellers. He is also the Founding Partner of Detroit Venture Partners, investing in and mentoring over 100 startups.

Too often, the words we use tell a hidden – an incorrect – story. Certain words are loaded with preconceptions that may inhibit our ability to win, grow, and thrive. Eight such words have long bothered me, having witnessed their ability to block potential and dampen enthusiasm.

Let’s look at these eight trigger words, and explore how a redefinition of each can be liberating:

  1. Incremental. In business settings, this word is scoffed at. It’s the Diet Coke of breakthrough, some puny change that falls short of recognition. This not only dissuades us from looking for small wins, but also makes seeking wins that matter seem out of reach. Let’s flip it and realize that micro-improvements can add up to massive progress. An incremental gain is still a gain that deserves recognition.
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