The Art of Branding

About The Author Guy Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He is the chief evangelist of Canva, an online, graphics-design service. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get.

This is my advice to help you.

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