About The Author Kunal is the CEO of Polar, a digital media technology provider and advises several mental health organizations, teaches meditation and yoga and writes about leadership, mindfulness and technology culture.

Over the past few weeks, I have connected with hundreds of leaders at publishers, agencies, brands and tech companies. My evening hours have been spent reading countless research papers studying how past recessions have impacted our industry. 

I have become curious to uncover what we can learn and apply from past recessions that the advertising industry has faced, and overcome. 

It is important to me that I first acknowledge that the global health pandemic is priority number one for the world. My heart goes out to all of the front-line health care professionals who are fighting this war to keep us safe. And to all of the people working in countless essential businesses that we rely on and that I often take for granted.

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