The only way to beat the competition

About The Author Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People.” Lindstrom is a high profile speaker and author of 7 New York Times best-selling books.

Blue Ocean Strategy rocked the business world in 2004 and has continued an impressive sales streak since. In the intervening years Renée Mauborgne, one of the co-authors and a fellow member of the Thinkers50, and I have become friends. In honor of her new book, Blue Ocean Shift, I wanted to share some of what you need to know from her work.

Great strategists do not try to beat the competition - they aim to make the competition irrelevant.

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