About The Author Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People.” Lindstrom is a high profile speaker and author of 7 New York Times best-selling books.

Quick. Mention one industry that hasn’t been affected by technology. Just one!

Recently running this question through my mind, I figured I’d better turn to something totally basic, so much a part of our daily lives that we don’t normally give it a second thought. Toilets, I thought. I mean, a toilet is a toilet, right?

Well, it turns out that’s wrong. TOTO, headquartered in Japan, has migrated - just like Apple - from one core expertise to another. Their latest behind-the-scenes innovation is a toilet that samples the user’s feces and urine and sends the data for analysis on a daily basis. Not only does it catch potential life-threatening diseases, but the toilet (yes, the toilet!) analyses your immune system and creates daily recommendations for vitamin intake. Through a separate device, it will send this information to you each evening.

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